Inamorata started as a swimwear brand by supermodel Emily Ratajkowski in 2017. Since then, the store has expanded its brand to include various other pieces of women’s clothing. The store’s brand reflects sunny, California fashion that’s ready for the beach.
Inamorata is the creation of supermodel Emily Ratajkowski, who grew up in Encinitas, California. She, along with her best friend Kat Mendenhall, designed the brand’s swimwear and women’s clothing based on the beachside town where they grew up. The idea is that you can wear these pieces at the beach, on the street, or anywhere in between.
Body confidence is part of Inamorata’s mission. Since Ratajkowski and Mendenhall grew up spending all day at the beach in swimsuits, they embrace being confident in your body, no matter your size or shape. Once they left California for New York, they wanted to apply this same mentality to clothing in the country’s fashion capital.
It’s not about the body–it’s about the confidence, it’s about self-love. These are pieces that are for you. – Emily Ratajkowski, founder of Inamorata
Because of this, many of Inamorata’s pieces run from XS-XL so that you can feel comfortable and confident.
Under the Shop menu, select Swim to see Inamorata’s collection of swimwear. Each style of one-piece and bikini has a name, for example, Las Olas and D Street. These styles are available in several fun prints or solid colors that you can have fun mixing and matching.
If you see a bikini or bathing suit that you like, click on the picture to read a detailed description about it and discover all of the available colors that you can choose from. You’ll get sizing tips, care instructions, and so much more.
If you want to see what the swimwear looks like on the bodies of real women, there are several photos featured of Instagram users that are Inamorata shoppers. When you click on a swimsuit that you like, it will show you photos that Instagram users have tagged while wearing that particular suit.
Fun, Casual Clothing
Under the Shop menu, click on Body to shop the store’s clothing collection. Here, you’ll find beachy looks that are versatile enough to throw over your swimsuit or wear out and about. That’s the beauty of this store’s collection: a great balance of fun and functionality.
Inamorata has a nice mix of tops, pants, dresses, bodysuits, sweats, and t-shirts. Just like the swimwear collection, there are several styles of each item and every item has its own name. If you find something you like, click on it to discover more about the colors and prints that it comes in.
Inamorata also has a small selection of gold jewelry that’s inspired by the beauty of the female body and the power of body confidence. This includes bracelets, pendants, and earrings that can add a sparkly finishing touch to your outfit.
To save on your favorite items, be sure to check Inamorata’s Sale section to discover all of the best deals. Simply click on Sale under the Shop menu to discover all the best cheap clothing and swimwear that’s currently available.
From here, you’ll find discounted women’s clothing like dresses, tops, bodysuits, sweats, skirts, and tanks. Of course, you’ll also find bathing suits like bikinis and one-pieces that have also been reduced in price.
The site doesn’t allow you to filter by price as you shop, but as you scroll you’ll find items that are discounted up to 50% off the original price.
Shipping & Returns
Inamorata offers free ground shipping on US orders $100 and over. Items can be returned within 21 days of the shipping date with the original tags and liners attached. Final Sale items are not eligible for returns, and a $5 restocking fee is applied to all domestic returns.Visit Inamorata