10+ Interesting Online Shopping Statistics

How did online stores perform in search the last 15+ years?

We are a small team that has been writing about online shopping and online stores in particular for a while now. We sometimes need online shopping statistics to describe our content (and we know we are not the only one) so we’ve decided to create this post with a collection of interesting shopping stats that are as up-to-date as possible.

We also do original research ourselves and we’ll present our data here as well.

Top Online Store’s Popularity in Search

  • Amazon and Walmart are the two most searched online shopping sites in the US in 2020 according to Google search statistics. [1]
  • 9 years ago (October 2011) is when Amazon and Walmart both passed eBay in popularity in Google search in the US. Before that eBay was the number one. [1]
  • Every year when the Christmas holidays are approaching, the top shopping sites like Walmart and Amazon get an almost 50% boost in search volume in Google search in the US for two months (November and December). [1]
  • They received about the same boost during the Covid-19 breakout in March, April, May, and June of 2020. [1]
  • Back in January of 2008, Amazon, Walmart, Target, and Best Buy all had about the same popularity in Google search, but since then Amazon and Walmart have seen a tremendous but gradual increase in popularity leaving all other shopping sites far behind. [1]
Most searched stores us
These are the top 6 most searched online stores and shopping sites in the US in 2020. See how they have performed in Google search since 2004.
  • The 10 types of online stores that are the most sought after in Google search are clothing, furniture, thrift, shoes, jewelry, dresses, baby, toy, golf, and music stores. In that order. [1] [2]
Most searches store categories
These are the top 10 most sought after online store categories on Google so far in 2020.

Top Stats From Around the Web

  • 10% of total retail sales in the US come from eCommerce sales. [1]
  • 69% of Americans have shopped online. [2]
  • 92% of online shoppers say they have bought an item through Amazon. [2]
  • 64% of online shoppers are Amazon Prime users. [2]
  • 90% of online shoppers prefer free shipping even if an item takes longer to arrive. [2]

Read More About Our Statistics

Here are the details about the tools and methods we’ve used to create the above statistics.

Google Search Online Shopping Statistics

  • [1] We’ve used Google Trends as the data source for our statistics. Check out the chart here. We also used data from Similar Web as published on Business Insider to determine the most popular online stores in the US. We then checked which of the most popular stores had the most searches. 2020 data is not complete as we are just in late October 2020 at the time of writing this.
  • [2] Semrush

Sources for the Top Stats from Around the Web


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10+ Interesting Online Shopping Statistics